A pedestrian walks past signage at Google Inc. headquarters in Mountain View, California, U.S., on Wednesday, April 25, 2018. Alphabet Inc. is pushing efforts to roll back the most comprehensive biometric privacy law in the U.S., even as the company and its peers face heightened scrutiny after the unauthorized sharing of data at Facebook Inc. Photographer: David Paul Morris/Bloomberg
Alphabet Inc's Google said on Tuesday it had updated its ad-serving platform, which is used by online publishers, allowing them to select advertising tech vendors that comply with new European data privacy laws.
Google is the top vendor of the software that many newspapers and digital media firms use to sell ads on their platforms.
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