FILE PHOTO: The Activision booth is shown at the E3 2017 Electronic Entertainment Expo in Los Angeles, California, U.S. June 13, 2017. REUTERS/ Mike Blake/File Photo GLOBAL BUSINESS WEEK AHEAD
Activision Blizzard Inc, battered by the runaway success of a rival videogame, is fighting back.
The videogame giant is looking to mimic the popularity of Epic Games Inc’s Fortnite, a shoot-’em-up with a “battle royal” format. Activision’s counterattack strategy includes releasing updated versions of its games and new modes of play.
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