Sexy office perks like free food, gym classes and tropical retreats are so last year. These days, a growing number of companies are offering employees a more practical incentive – helping them pay off their student loans.
San Mateo-based Coupa Software this year rolled out a new programme that contributes US$50 (RM197) a month toward eligible employees' student debt, and other local companies including Nvidia, Chegg and Hewlett-Packard have similar perks. It's a service in high demand as Americans owe nearly US$1.5tril (RM5.90tril) in student loan debt, and paying down those loans – especially in the pricey Bay Area – can make it difficult to afford rent or to buy a home.