(FILES) This file photo taken on March 1, 2017 shows an Amazon prime video logo displayed on a Sony Xperia Z5 premium during the Mobile World Congress in Barcelona. Shares of Amazon surged above $1,000 for the first time May 30, 2017, marking another milestone in the rise of the American online retail giant. Near 14:10 GMT, the company's shares were selling at $997.97, up 0.2 percent after earlier getting as high as $1,001.20. Amazon's market capitalization stood at about $478 billion, more than twice that of Wal-Mart Stores. / AFP PHOTO / Josep LAGO
Amazon.com Inc agreed to pay the US National Football League about US$65mil (RM254.76mil) per year to stream two more seasons of Thursday night games on its Prime Video service, a person familiar with the matter told Reuters.
The price tag, about 30% more than Amazon paid for the rights last season, underscores how the online retailer values sportscasts as a way to attract people to its lucrative loyalty club Prime, which offers video streaming and speedy delivery. More than 100 million people pay for Prime globally, and members tend to shop more on Amazon, boosting profit.
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