File- This Wednesday, Dec. 20, 2017, file photo, shows Amazon Prime Now bags are ready for delivery, at the Amazon warehouse in New York. Amazon says it will hike up the price of its Prime membership fee by 20 percent next month. Prime members in the U.S. will now pay $119 a year, up from $99, starting May 11 for new members. The new price will apply to renewals starting on June 16.(AP Photo/Mark Lennihan, File)
LOS ANGELES: Amazon will increase the annual cost of Prime for US customers to US$119 (RM466) per year, up 20% from US$99 (RM388) currently – news coming after it blew the doors off revenue and profit expectations in the first quarter.
The price increase will take effect starting June 16 for existing Prime customers based on their renewal period, CFO Brian Olsavsky said on Amazon’s first-quarter 2018 earnings call. New members will pay the US$119 (RM466) price starting May 11. The company last raised the price of Prime in the US in March 2014.
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