Amazon ad sale boom could challenge Google-Facebook dominance


  • TECH
  • Friday, 27 Apr 2018

The logo of the web service Amazon is pictured in this June 8, 2017 illustration photo. REUTERS/Carlos Jasso/Illustration/Files

SAN FRANCISCO/NEW YORK: Amazon.com Inc's expanding business of selling space on its site to merchants helped it double profits on April 26, and some see the move as a step toward taking advertising dollars from Google and Facebook Inc.

With US$2bil (RM7.83bil) or less of advertising revenue, Amazon is dwarfed by Alphabet Inc's Google and Facebook, often called an Internet duopoly, but it is growing fast, may be outselling ads on Twitter Inc and Snapchat, and it has advantages that other contenders lack.

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