The logo of Chinese ride-hailing firm Didi Chuxing is seen on the t-shirt of employees as they look at the company's app, outside the new drivers center in Toluca, Mexico, April 23, 2018. REUTERS/Carlos Jasso
SAN FRANCISCO: Chinese ride-hailing firm Didi Chuxing on April 23 began offering its service in the Mexican city of Toluca, the company said, setting up a potentially costly battle with rival Uber Technologies Inc in a key Latin American market.
The Mexican launch marks the first time Didi has brought its own app-based ride service outside of Asia, a critical global expansion that comes as the company faces increased competition at home from internet giant Meituan-Dianping, which recently launched its own ride-hailing service.
