Nintendo’s US$30bil rally now depends on cardboard pianos


  • TECH
  • Friday, 20 Apr 2018

Nintendo Co. 'hanafuda' playing cards are arranged for a photograph in Tokyo, Japan, on Thursday, April 19, 2018. Nintendo got its start in 1889 as a successful manufacturer of 'hanafuda' - Japanese playing cards made out of stiff paper. Now the game maker is embracing the same materials for its next trick and starts selling on April 20 an unusual collection of attachments for its hybrid Switch tablet-console: cardboard add-ons called Nintendo Labo. Photographer: Takaaki Iwabu/Bloomberg

Nintendo Co got its start in 1889 as a successful manufacturer of “hanafuda” – Japanese playing cards made out of stiff paper. Now the game maker is embracing the same materials for its next trick. 

The Kyoto-based company starts selling on Friday an unusual collection of attachments for its hybrid Switch tablet-console: cardboard add-ons called Nintendo Labo. Priced at US$70 (RM272) and US$80 (RM311), the build-it-yourself cardboard kits, with accompanying software, will let users transform the Switch into a miniature piano, motorcycle handlebars, robot exoskeleton and other objects.

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