Last month, Apple announced it acquired the digital magazine distributor Texture as an entry to the journalism world. Now, it plans to use its platform to launch a premium news subscription by 2019.
Apple plans to integrate Texture's platform – which catalogued more than 200 magazines and curated them based on the user's interests for a US$9.99 (RM39)-a-month subscription – into Apple News to develop the news subscription platform, Bloomberg reported Tuesday. After cutting 20 Texture employees immediately after the acquisition, Apple absorbed Texture's headcount into Apple News' team.