NEW YORK, NY - MARCH 05: People walk into Google's New York offices on March 5, 2018 in New York City. Published reports say that the tech giant is close to a reaching a $2.4 billion deal to buy the landmark Chelsea Market building. The building, a block-long former Nabisco factory that is named after its ground-floor gourmet food mall, sits directly across from Google's current New York City headquarters in the Meatpacking District. If the sale goes through, it would be one of the most expensive real estate transactions for a single building in New York City history. Spencer Platt/Getty Images/AFP == FOR NEWSPAPERS, INTERNET, TELCOS & TELEVISION USE ONLY ==
No one at Google envied Mark Zuckerberg last week as he was being grilled by US Congress. But for years, they certainly coveted the personal data that made Facebook Inc a formidable digital ad player. And the strategies they set to compete have now placed Google squarely in the cross hairs of a privacy backlash against the world’s largest social-media company.
The US House and Senate questioned Zuckerberg for about 10 hours after revelations that data on millions of Facebook users got into the hands of Cambridge Analytica, a consulting firm that worked on President Donald Trump’s 2016 presidential campaign. The hearings centred on the digital information and machinery Facebook built up to serve targeted ads. No company has a bigger business doing that – except Google. When the grilling ended, Democrats and some Republicans called for broad privacy regulation, putting Google on the hot seat next to Zuckerberg.
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