Apple’s stumbling HomePod isn’t the hot seller the company wanted


  • TECH
  • Thursday, 12 Apr 2018

An employee demonstrates the HomePod speaker on the first day of sales at an Apple Inc. store in New York, U.S., on Friday, Feb. 9, 2018. Apple Inc.'s new HomePod speaker was praised by early reviewers for its audio quality but panned for its integration with the company's Siri digital assistant. Photographer: Mark Kauzlarich/Bloomberg

When Apple Inc’s HomePod smart speaker went on sale in January, it entered a market pioneered and dominated by Amazon’s Echo lineup of Alexa-powered devices. 

Apple, which has arrived late before only to overtake rivals by building better products, has been touting the HomePod’s superior sound quality. It’s demonstrably good, but so far hasn’t enticed many consumers to part with US$349 (RM1,352). 

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