Whole Foods prices still higher than competitors, study finds


  • TECH
  • Monday, 09 Apr 2018

Whole Foods remains more expensive than some competing grocery chains, according to a report by investment firm Morgan Stanley. (Dreamstime/TNS)

When Amazon first lowered prices at Whole Foods Market after buying the grocer in August, customers wondered if the changes could eventually make Whole Foods as affordable as other stores. 

Eight months later, Whole Foods remains more expensive than some competing grocery chains, according to a report by investment firm Morgan Stanley. 

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