Adidas to close stores in online push: CEO in Financial Times


  • TECH
  • Monday, 09 Apr 2018

Adidas sport shoes are seen before the company's annual news conference in Herzogenaurach, Germany March 14, 2018. REUTERS/Michael Dalder

FRANKFURT: Adidas expects to close down stores in the coming years as part of a shift towards selling more goods online, its chief executive told a newspaper. 

In an interview with the Financial Times, Kasper Rorsted said “over time, we will have fewer stores but they will be better”, adding that over the coming year the number of Adidas stores was expected to contract slightly. 

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