Chinese Uber rival Didi launches recruitment drive in Mexico

The logo of Didi Chuxing is seen at its headquarters building in Beijing, China, May 18, 2016. REUTERS/Kim Kyung-Hoon/Files

MEXICO CITY/SAN FRANCISCO: Chinese ride-hailing company Didi Chuxing has publicly launched in Mexico with a website advertising its service to drivers and passengers and setting the stage for a potentially expensive showdown with rival Uber.

Late last year, Didi Chuxing Technology Co started laying plans for Mexico, Reuters was first to report, marking the company's first launch outside Asia. Mexico's clogged streets, underdeveloped public transit system and growing base of smartphone users make the country ripe for app-based ride services.