BIZ GOOGLE-JOB-QUOTAS SJ
Alphabet Inc is changing a closely watched measure of Google’s digital advertising business and adjusting how it accounts for some private stock holdings, a move that will make reported income more volatile.
The main difference is in how Google discloses the performance of its Network business, which runs ads on thousands of third-party websites. This will no longer be reported on a “cost-per-click” basis, or how many times the ads are clicked on. Instead, Google will report changes based on cost per impression – the number of times the ads are viewed. In the fourth quarter of 2017, Google reported US$5bil (RM19.33bil) in sales from network sites.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
