FILE PHOTO: A picture illustration shows a Facebook logo reflected in a person's eye, in Zenica, March 13, 2015. REUTERS/Dado Ruvic/Illustration/File Photo
US TV networks surrendered more than US$1bil (RM3.86bil) in advertising sales last year, according to a study that suggests large media companies are failing to capitalize on scandals at online competitors Facebook Inc and YouTube.
US TV ad spending fell 1.5% to US$70.2bil (RM271.31bil) in 2017, according to the research firm eMarketer, which projects further declines in 2018 and 2019. Digital ad spending, meanwhile, will climb 19% this year to US$107.3bil (RM414.70bil), the company said.
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