Apple unveils new privacy tools ahead of EU law


  • TECH
  • Friday, 30 Mar 2018

Silhouette of mobile user is seen next to a screen projection of Apple logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration/

BRUSSELS: Apple is introducing new tools that will allow consumers to control how their data are used and deactivate their Apple ID accounts, as tech companies strive to bring their services into line with a tough new EU data protection law.

Tech companies have long been scrutinised for how they protect their customers' data and Facebook is currently embroiled in a huge scandal where millions of users' data were improperly accessed by a political consultancy.

The European Union General Data Protection Regulation (GDPR) enters into force on May 25 and is the biggest shake-up of privacy rules since the birth of the Internet. It introduces stiff fines of up to 4% of global turnover for companies found to be in breach.

Apple users worldwide will see a new data privacy information page when they update the software from March 29 on their iPhones explaining an icon which will appear when an Apple feature collects personal information.

The icon will not appear on features such as Apple's Maps or Siri, for example, because they do not collect user data, whereas it will appear on the App Store or iTunes.

From May the device-maker will introduce new privacy management tools on the Apple ID website allowing users to get a copy of all their data held by Apple, request a correction, deactivate or delete their account.

Facebook has also announced some privacy changes ahead of the entry into force of the EU law which is seen as raising standards worldwide as companies introduce changes globally.

Apple has distanced itself from the likes of Google and Facebook who collect user data to serve them targeted advertising, saying its customers are not the product.

Apple's changes are designed to give users the right to data portability, a new right introduced by GDPR, by allowing them to get a copy of their data which can be transferred to another service. —Reuters

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights
   

Next In Tech News

How sharing photos of kids unintentionally helps paedophile platforms
‘Oof,’ ‘yeet,’ ‘deplatform,’ among Dictionary.com’s newest words
VW to take on Tesla and Google with new software division
Zoom releases ‘apps and events’ features in major update
I see peach, you see... something else: top emojis causing confusion
Judge grants U.S. FTC more time to file amended complaint against Facebook
Former Virgin Galactic CEO to fly to space - CNBC
EV startup Rivian announces $2.5 billion funding round led by Amazon, Ford
Vodafone plans to launch additional share buy-back programmes this month
Electric air taxi startup Joby to add LinkedIn co-founder, Google exec to board

Stories You'll Enjoy


Vouchers