Facebook cuts ties to data brokers in blow to targeted ads


  • TECH
  • Thursday, 29 Mar 2018

The Facebook Inc. logo is displayed on an Apple Inc. iPhone against the backdrop of the Twitter Inc. banner image from Cambridge Analytica's verified twitter page, displayed on a computer screen in this arranged photograph in London, U.K., on Thursday, March 22, 2018. Facebook Inc.’s co-founder and chief executive officer Mark Zuckerberg has been called to appear before a House panel as fallout continues from revelations that Cambridge Analytica had siphoned data from some 50 million Facebook users as it built a election-consulting company that boasted it could sway voters in contests all over the world. Photographer: Luke MacGregor/Bloomberg

Facebook Inc said on March 28 it would end its partnerships with several large data brokers who help advertisers target people on the social network, a step that follows a scandal over how Facebook handles personal information. 

The world's largest social media company is under pressure to improve its handling of data after disclosing that information about 50 million Facebook users wrongly ended up in the hands of political consultancy Cambridge Analytica. 

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