Apple bid for education market: new software, same iPad price


  • TECH
  • Wednesday, 28 Mar 2018

Apple's Vice-President of iOS, iPad and iPhone Product Marketing, Greg Joswiak, speaks at an education-focused event at Lane Technical College Prep High School in Chicago, Illinois, U.S., March 27, 2018. REUTERS/John Gress

CHICAGO/SAN FRANCISCO: Apple Inc on March 27 rolled out a new iPad and classroom software aimed at grabbing more of the US education market, but did not cut the price of its entry-level tablet despite schools flocking to laptops costing a third less. 

Apple is looking to reassert dominance in US schools, where inexpensive laptops running software from Alphabet Inc's Google and Microsoft Corp now top iPad by sales, offering a cheap way to get to cloud-based productivity tools. 

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