Vivo introduces a new player in the mid-range smartphone market with the release of Vivo V9.
"The rapid development in mobile technology is constantly changing the way we communicate and it's evolving consumers' lifestyles, with smartphones becoming the epicentre of their daily routine," said Vivo Malaysia chief executive officer Mike Xu.
The new smartphone from the Chinese tech company has a 6.3in full HD+ (2,280 x 1,080) IPS display with a 19:9 aspect ratio.
Powered by Qualcomm Snapdragon 626 octa-core processor, the V9 has 4GB RAM and 64GB of internal storage (expandable up to 256GB with a microSD card). It also has two Nano SIM card slots.
Running on Android 8.1, the device is powered by the Funtouch OS 4.0.
The V9 has dual rear cameras. The 16-megapixel sensor has a f/2.0 aperture while the depth-sensing 5-megapixel sensor has a f/2.4 aperture. The AI-powered Super HDR feature on the cameras reportedly auto detects the surrounding in order to produce clearer photos, better colours, more details and better tones.
Like its predecessors, the V9 also places an emphasis on the front camera, sporting a 24-megapixel sensor with f/2.0 aperture. Its new AI Selfie Lighting feature supposedly allows users to create amazing selfies by selecting effects like Natural Light, Studio Light, Stereo Light and Monochrome Background.
The V9 also goes big on games with the Game Mode that lets users block messages, calls and alerts while gaming. Alternatively, users can set it up to display calls from designated contacts only. It also supports picture-in-picture function so users can reply to messages without exiting the game.
Vivo Malaysia also announced the addition of local singer Alvin Chong as its Music Icon to its list of brand personalities besides Selfie Icon Joyce Chu and brand ambassador Janna Nick.
Priced at RM1,399, Vivo V9 comes in Pearl Black and Gold. It will be available from March 31 onwards. For more information, go to www.vivo.com.