A sign is seen advertising the 90th annual Academy Awards week, in Hollywood, California, on March 1, 2018. / AFP PHOTO / Andrew CABALLERO-REYNOLDS
LOS ANGELES: Fox had it wrong.
The studio thought that The Greatest Showman, a song-and-dance ode to circus impresario P.T. Barnum, would be a hit with the crowds who embraced musicals such as La La Land and Les Miserables. But when executives looked at the data, they found that 75% of the people who viewed the trailer online bought tickets to Beauty and the Beast, Pitch Perfect, Cinderella and Wonder.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
