A John Lewis logo sits on a clothes display rack ahead of the opening of the John Lewis White City department store in the new extension of the Westfield London shopping center, operated by Westfield Corp., in London, U.K., on Monday, March 19, 2018. British retailer John Lewis Partnership Plc is opening its fiftieth department store in west London this week amid a spate of retail restructurings and outright collapses. Photographer: Simon Dawson/Bloomberg
British retailer John Lewis Partnership Plc is opening its 50th department store in London this week amid a spate of retail restructurings and outright collapses. In a bid to draw in shoppers, it’s doubling down on everything it says Amazon.com Inc can’t do.
The employee-owned retailer wants to build more personalised relationships with its customers through concierge-style services and educational sessions in the store’s “discovery room.” Among the scheduled offerings are a talk on the art of hosting the perfect dinner party and another on the pillows, duvets and mattresses most likely to provide a blissful night’s sleep.
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