Geofencing offers sellers a new way to take advantage of smartphones. — dpa
“How about some new headphones? They’re on sale”: If you walk past a store using geofencing, a message like that could pop up on your phone – the latest way retailers are trying to win customers.
Smartphones are becoming ever more important for retailers, with the share of items purchased via mobile devices increasing all the time; geofencing offers sellers a new way to take advantage of smartphones.
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