Likes, comments and sometimes sales — how Instagram is shaping the art world


  • TECH
  • Monday, 12 Mar 2018

Laura Rokas uses her Instagram to give her followers insight into her practice. (Amanda Walker)

SAN FRANCISCO: As a member of a millennia-old profession, 28-year-old artist Laura Rokas can do her job – painting, sculpting, drawing, weaving – without the help of most modern technology. But the Bay Area artist makes one exception: Instagram. 

Since its launch in 2010, the photo and video sharing app has become a mainstay in the art world. Originally an app that used filters to add a retro aesthetic to photos taken on phones, the Facebook-owned platform has become a home to artists, art collectors and curators like no other social network. 

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