Spotify Ltd is trumpeting the way it uses data to help its 71 million subscribers find new music as the company angles to get investors to buy into its unusual listing strategy.
The music streaming service is forgoing a traditional initial public offering and skipping the marketing roadshow and share-price setting process that goes with it. Instead, the opening public price of its ordinary shares on the New York Stock Exchange will be determined by buy and sell orders collected on the day it lists, the company said Wednesday in a registration filing with the US Securities and Exchange Commission.