PYEONGCHANG, South Korea: The Olympic movement's new Chinese global sponsor, e-commerce group Alibaba, came to the Pyeongchang Winter Games promising to revolutionise the experience for spectators, from buying tickets to souvenirs.
But other sponsors quickly reminded Alibaba that its revolution can't happen if it steps on their turf.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!