Badgley Mischka, Coach take designs to digital world


  • TECH
  • Wednesday, 14 Feb 2018

Badgley Mischka debuted a new app that allowed attendees to rate the looks on the runway.

American fashion house Badgley Mischka and handbag maker Coach took a technology-focused approach as they presented their latest collections on the penultimate day of New York Fashion Week: The Shows.

The luxury brands showcased their work on the closely watched global stage and also on digital platforms. While Badgley Mischka debuted a new app that allowed attendees to rate the looks on the runway, Coach live-streamed its entire show on Instagram.

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