Every night, millions of Chinese millennials swipe their smartphone screens and spend money to lavish virtual gifts on their favourite real-time entertainers.
It has become a daily habit for 73 million users of live-streaming platform YY Inc as they seek out everything from singing and dancing performances, makeup tutorials, trivia games and extreme sports. On the other side of the screen, the biggest talents earn more than 10mil yuan (RM6.28mil) a year, even from the comfort of their bedrooms.
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