Apple trades trendsetting for financial savvy in HomePod: opinion


  • TECH
  • Saturday, 10 Feb 2018

Apple Inc's HomePod, the company's first new device category since its smart watch, hit store shelves on Feb 9. I doubt it will set the world on fire, but I've come around to a different way of thinking about the speaker and Apple's business. 

The HomePod is a stroke of financial genius, but it also shows Apple's lack of technology innovation. That epitomises the company right now: It's adept at product extensions and pricing strategies to keep pushing up sales and profit even though it no longer sets technology trends. 

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