Amazon Go is nothing to fear, American worker: opinion


  • TECH
  • Thursday, 08 Feb 2018

Pedestrians walk past the Amazon Go store in Seattle, Washington, U.S., on Wednesday, Jan. 17, 2018. After more than a year of testing with an employee-only focus group, Amazon Go opens to the public Monday in downtown Seattle, putting to the test the online retailer's technology that lets shoppers grab what they want and leave without paying a cashier. Photographer: Mike Kane/Bloomberg

Amazon Go, the global retailer’s experimental cashier-free convenience store, opened last week to enormous fanfare. At its heart was a promise to eliminate everyone’s least-favourite part of the shopping experience: checking out. 

With ceiling-mounted sensors and cameras backed by what one presumes is impressive artificial intelligence, Amazon is able to track every interaction a customer has with a product. 

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