ELECTRONIC ASSISTANT: The Amazon Echo can order goods, retrieve sports scorelines, find traffic reports and others.
Amazon.com Inc advertised its Alexa-powered speakers in the big game on Feb 4 in the US. It’s an amusing 90 seconds that features celebrities like Gordon Ramsay, Rebel Wilson, Anthony Hopkins, Cardi B and the world’s wealthiest man, Jeff Bezos himself.
The word “Alexa” is uttered 10 times during the Super Bowl spot, but thankfully, the Amazon Echo in your living room isn’t going to perk up and try to respond. An Amazon spokeswoman is guarded about explaining exactly why, saying only, “We do alter our Alexa advertisements ... to minimise Echo devices falsely responding in customer’s homes.”
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
