Attenddees walk inside of the Amazon.com Inc. office after the company's product reveal launch event in downtown Seattle, Washington, U.S., on Wednesday, Sept. 27, 2017. Amazon unveiled a smaller, cheaper version of its popular Alexa-powered Echo speaker that the e-commerce giant said has better sound. Photographer: Daniel Berman/Bloomberg
How can regional startups compete with Amazon.com Inc and Microsoft Corp in the cloud-storage space? Look for small clients, speak Spanish, and snap up your peers, according to one CEO.
Diego Cabezudo, co-founder and chief executive officer of Spain’s Gigas Hosting SA, believes his company’s model of helping customers develop their cloud infrastructure, and doing so in their local language, will help it expand in a niche ignored by bigger players.
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