Facebook Inc may be making major changes aimed at fixing its impact on society. But its business is as safe as ever.
That’s the message from executives after an adjustment to the news feed algorithm – the company’s biggest moneymaker – prompted investor concerns that user attention could drop off, curbing demand for advertising. Yes, the time spent on Facebook in the quarter declined by 5%, but it was by Facebook’s design, executives said, in order to promote a higher quality experience. Yes, there was a dip in North American user numbers for the first time ever, but only because Facebook is already so dominant in the region.