Asana co-founder and chief executive officer Dustin Moskovitz gives an interview during the 2017 Web Summit in Lisbon on November 8, 2017. Europe's largest tech event Web Summit is being held at Parque das Nacoes in Lisbon from November 6 to November 9. / AFP PHOTO / PATRICIA DE MELO MOREIRA
Justin Rosenstein and Dustin Moskovitz are trying to fix a problem they played a role in creating. In 2008, they co-founded Asana Inc, a San Francisco startup devoted to making project management software that lets employees focus on the task at hand while fighting pesky nuisances like email and app notifications.
For years before that though, they helped to magnify the very digital interruptions their users are now trying to resist. Moskovitz was Mark Zuckerberg’s roommate at Harvard University and is Facebook Inc’s co-founder. Rosenstein, after a stint at Google working on tools like Google Chat, helped to create Facebook’s “like” button.
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