Alibaba looks to modernise Olympics starting in Pyeongchang


  • TECH
  • Tuesday, 30 Jan 2018

In this photo taken on January 27, 2018 Olympic rings are displayed on the ski jump tower at Pyeongchang Alpensia Olympic park in preparation for the 2018 Pyeongchang winter Olympic Games, in Pyeongchang. / AFP PHOTO / YONHAP / YONHAP / REPUBLIC OF KOREA OUT NO ARCHIVES RESTRICTED TO SUBSCRIPTION USE

SAN FRANCISCO: Alibaba Group Holding Ltd, one of the few Olympics sponsors signed up until 2028, said it wants to upgrade the technology that keeps the Games running and will study the Pyeongchang Games to help find ways to save future host countries money. 

"Pyeongchang will be a very important learning opportunity for our team to see how things are working and what's missing," Alibaba's chief marketing officer Chris Tung said in an interview. Alibaba, the cloud-services and e-commerce provider for the Olympics, will take back what it has learned at the Feb 9 to 25 Pyeongchang Winter Games and develop solutions for the next Games. 

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