Sugar cubes on black background
After Erin Hiscock’s mother and brother passed away – both of them morbidly obese – she resolved to tackle her own weight problem. “I was maybe 310 pounds at my heaviest and severely addicted to sugar,” she says. “Instead of a normal meal, I’d just eat carbs, sugar, nothing nutritious.”
Hiscock, a 35-year insurance agent in Virginia, didn’t turn to diet books, Weight Watchers, or even hypnotherapy, though. Instead, she bought a Pavlok. Like a Fitbit in a foul mood, the Pavlok wristband delivers a sharp, harmless shock on demand when the user presses a button on the device or in a smartphone app. “Any time I had sugar cravings, I would shock myself,” she says, “like when I was eating chocolate.”
