Snapchat application on android smartphone (Dreamstime/TNS)
Snap Inc said it is launching a new feature on Snapchat on Jan 23, allowing users to share public stories with friends and family who aren't on the app.
The company, which reported lower-than-expected 178 million daily active users in the third quarter ended Sept 30, has been trying to attract new users and rolling out features, aiming to increase the time users spend on the app.
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