SEATTLE, WA - JANUARY 22: Shoppers scan the Amazon Go app on the mobile devices as the enter the Amazon Go store, on January 22, 2018 in Seattle, Washington. After more than a year in beta Amazon opened the cashier-less store to the public. Stephen Brashear/Getty Images/AFP == FOR NEWSPAPERS, INTERNET, TELCOS & TELEVISION USE ONLY ==
Now that Amazon has finally opened its cashier-free version of a 7-Eleven, it's worth asking why it’s so determined to focus on an imperfect solution to a non-existent problem. Especially while it neglects Amazon Fresh, which could have a much bigger impact on retail.
Amazon Go, which opened in Seattle on Jan 22 after more than a year of testing, is an exciting demonstration of technology. It took months to figure out how to track customers' movements with dozens of cameras and to rig weight sensor-equipped shelves that prevent shoplifting. But does it change much at all for shoppers or retailers?
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