China online quiz craze lures prize seekers, tech giants


  • TECH
  • Tuesday, 23 Jan 2018

BEIJING/SHANGHAI: It seems like a game everyone wins: some of China's biggest tech companies, looking to hook in new consumers, are using cash prizes to draw millions of contenders to mobile-based online quiz shows. 

Up to 6 million people at a time log into the free, live games on their smartphones to answer a series of rapid-fire questions in an elimination battle, with those remaining sharing the prize money. 

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