Sony Mobile will be rolling out new mid-range smartphones – the Xperia XA2 Ultra, XA2, and L2 – just in time for Chinese New year.
The three phones will replace the last generation Xperia XA1 Ultra, XA and L1 respectively, and introduce a range of upgrades from fingerprint sensor for unlocking the phone to upgraded cameras and faster processors.
Sony Mobile head of channel marketing Mukesh Srivastava said its mid-range product strategy was meant to bring its technology to this section of the market in the most accessible way.
“The Xperia XA2 and XA2 Ultra are no different, with leading front camera technology first seen in our flagship XZ line. We are targeting 2018 as a breakthrough year, and looking forward to showcasing further innovations across the entire Xperia portfolio over the coming months,” he said at the launch.
Sony Mobile channel specialist Jason Lam billed the Xperia XA2 Ultra as the ultimate “dual selfie” camera smartphone, with the addition of a second front facing camera that allows users to take wider shots and fit more friends into a wefie.
Xperia XA2 Ultra and XA2 have a 23-megapixel rear camera, and with 12,800 ISO sensitivity allowing for clearer low-light photography.
The phone’s video capabilities also get a big boost with the Qualcomm Snapdragon 630 processor, now able to handle 4K videos recording and 120fps (frames per second) slow motion videos.
“With 120fps you can now choose exactly which part of the video you want to slow-mo,” said Lam.
To better display those photos and videos, the XA2’s screen has been upgraded to a 5.2in 1080p screen, matching the larger XA2 Ultra’s 6in screen 1080p screen.
Both phones got a boost in stamina too – the Xperia XA2 has a 3580mAh battery (up from 2700 mAh) and the XA2 has a 3300 mAh battery (up from 2300mAh).
The XA2 Ultra will be available for pre-order at Sony Mobile stores, Sony Centres and authorised dealers from Jan 20 till Jan 31.
For the third time, Sony will also be partnering exclusively with e-commerce site 11street to handle online pre-orders.
Customers who pre-order stand to get an RM200 rebate, UCH12W Quick Charger, 1+1 year extended warranty, transparent case and nano screen protector, all worth RM600.
The promotion is limited, on a first come, first serve basis.
Starting Feb 9, the Xperia XA2 Ultra and L2 will be available at all Sony mobile stores, Sony centres and authorised dealers nationwide; while the XA2 will only be available in Sony Centres and Sony Stores.
The Xpreria XA2 Ultra is priced at RM1,999, XA2 at RM1,299 and L2 at RM999.
The Xpreria XA2 Ultra and XA2 run on the Android 8.0 Oreo, while the L2 still uses Android 7.0 Nougat.