The new iPhone X is seen in the Apple Store Union Square on November 3, 2017, in San Francisco, California. Apple's flagship iPhone X hits stores around the world as the company predicts bumper sales despite the handset's eye-watering price tag, and celebrates a surge in profits. / AFP PHOTO / Elijah Nouvelage
Apple Inc's recent admission that it secretly slowed down older iPhones with ageing batteries has led to widespread outrage, a proliferation of lawsuits and an unusually abject corporate apology.
But it's possible that this episode could end up being a significant opportunity for Apple – if it finally rethinks some long-held assumptions.
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