Saint Laurent ventures online in China as luxury portals take off


  • TECH
  • Tuesday, 09 Jan 2018

Outside view of Yves Saint Laurent headquarters, French luxury group Kering's second-biggest brand, in Paris, France, June 19, 2017. REUTERS/Charles Platiau

PARIS: French fashion label Saint Laurent, part of Kering, will start selling online in China through a JD.com portal, joining shopping players like Alibaba in trying to tap strong luxury goods demand from Chinese consumers. 

The French brand created in 1961 by its late founder Yves Saint Laurent, said on Jan 8 it was partnering with Toplife, a platform launched last October by JD.com which aims to woo luxury buyers with same-day deliveries and premium services. 

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