Smiling black man taking selfie in London with Tower Bridge on background. He is holding the phone and looking at camera. Photo taken on a sunny winter day.
A consumer shift away from material goods towards experiences is moving into the travel world, with a new report showing a newfound value on building lifelong memories over acquiring the latest luxury handbag.
In a survey conducted by The Centre for Generational Kinetics for online travel agency Expedia, nearly three-quarters (74%) of the more than 1,250 US respondents ages 18-65 polled said they would prioritise spending any spare change or disposable income on experiences over products or things.
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