(FILES) This file photo taken on February 10, 2015 shows a member of the BT Sport broadcasting crew films pundits (L-R) former footballers Paul Scholes, David James and Steve McManaman as they prepare to do their previews beside the pitch before kick off of the English Premier League football match between Liverpool and Tottenham Hotspur at the Anfield stadium in Liverpool, northwest England, on February 10, 2015. The bulging wallets of Amazon and Facebook could drive up the cost of TV rights for the next English Premier League deal as sport braces for a global broadcasting revolution. Sky and BT shelled out more than £5 billion ($6.7 billion) for the privilege of keeping the jewel in the crown of British sports broadcasting for three seasons from 2016-17 but the new kids on the block are flexing their muscles. / AFP PHOTO / Paul ELLIS / RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or 'live' services. Online in-match use limited to 75 images, no video emulation. No use in betting, games or single club/league/player publications. / TO GO WITH AFP STORY BY PIRATE IRWIN
Amazon.com Inc plans to bid for the rights to stream Premier League matches in the upcoming auction in the UK, according to a source familiar with the matter, part of a broader strategy to bring more sports content to its global customers.
The digital giant sees such sporting events as American football, tennis and soccer matches as a way to get more people to subscribe to Prime memberships, which include video streaming and convert occasional customers into more loyal shoppers.
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