FILE PHOTO: Goods of Zalando Operations, are seen during the company's annual shareholder meeting in Berlin, Germany May 31, 2017. REUTERS/Hannibal Hanschke - File Photo
BERLIN: Europe's top online-only fashion retailer Zalando is stepping up its fast-growing brand partnerships programme, building on ties with the likes of Nike and Superdry to repel the challenge of US interloper Amazon.
The German company's share price has come under pressure as Amazon's big push into fashion has prompted Zalando to increase investment in logistics and technology to keep pace, forcing it to trim profit forecasts.
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