Toronto Blue Jays pitcher Marcus Stroman takes the first Lyft ride in Canada with an outpatient at Sick Kids Hospital and a driver at Lyft launch event in Toronto, Ontario, Canada on December 12, 2017. REUTERS/Alastair Sharp
TORONTO: US ride-hailing company Lyft Inc on Tuesday launched its service in Toronto, marking the first time it has taken its battle against the much larger Uber Technologies Inc outside of the United States.
Lyft presents itself as a friendlier version of Uber, which is facing investigations by governments around the world, including in Canada, over its cover up of a massive 2016 data breach. Uber has been criticized for a lax attitude to regulations and accused of trade-secret theft.
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