Mark Zuckerberg, chief executive officer and founder of Facebook Inc., speaks during the Oculus Connect 4 product launch event in San Jose, California, U.S., on Wednesday, Oct. 11, 2017. Facebook unveiled a cheaper virtual-reality headset that works without being tethered to a computer, rounding out its plan for pushing the emerging technology to the masses. Photographer: David Paul Morris/Bloomberg
Something weird is happening in the technology industry: Giant companies are suddenly worrying about what people think of them.
It's not that Apple Inc or Facebook Inc didn't give a fig before. It's just that they've come to realise that people doubt their sincerity when it comes to industry slogans like “Don't be evil.”
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