Facebook said it had consulted with 1,200 parents plus online security and child development specialists.
Facebook Inc on Monday rolled out Messenger Kids, an app that lets the world's biggest social media company expand into a so-far untapped market of kids under 13 while also giving parents complete control over what their children see.
Facebook normally requires users to be at least 13 years old. The new app gives it a chance to win brand loyalty from younger children at a time when it faces competition for teenagers from other social media platforms such as Snapchat.
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