The Etsy Inc. application is displayed for a photograph on an Apple Inc. iPad in Washington, D.C., U.S., on Saturday, Nov. 4, 2017. Etsy is scheduled to release earnings figures on November 6. Photographer: Andrew Harrer/Bloomberg
Selling custom nose rings, crocheted bunnies and hand-carved Santas is energy-intensive stuff.
Just ask Etsy Inc, the go-to marketplace for crafts that doubled its electricity use in two years to feed power-sucking datacentres that keep the US$2.8bil (RM11.46bil)-a-year business running. It’s one of the many technology giants including Amazon.com Inc and Alphabet Inc’s Google demanding cheaper – and cleaner – electricity as their data demands grow.
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