The HULU Plus app is played on a Samsung Galaxy phone in this photo-illustration in New York, December 23, 2013. REUTERS/Carlo Allegri
LOS ANGELES: Hulu subscribers watching The Mindy Project may have seen something that looks a lot like the show, but really isn’t. It’s a commercial from Volkswagen that uses scenes from the Mindy Kaling-produced series and mixes them with a promotional message from the automaker.
“It’s a spot that can run not just in Mindy, but in front of other audiences who are watching similar comedies, or people we know who have watched Mindy in the past,” says Peter Naylor, senior vice-president of advertising at the streaming-video site, which is owned jointly by Comcast’s NBCUniversal, 21st Century Fox, Time Warner and Walt Disney Co. “People come to us so they can learn some new plays.”
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